Why Authors Need Social Media for Books Promotion

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Why Authors Need Social Media for Books Promotion


Some authors may initially cringe at the idea of being aggressive in promoting their work on social media. Most aren't focused on the marketing aspect of publishing and may not know how to go about promoting books on social channels. Questions like, "Do authors need social media?" Or "How to promote a book on social media?" could arise.

These concerns are valid, but the fact is, promotion from authors can be a powerful way to make books more interesting or personal. Social media marketing broadens the captive audience greatly. It's almost impossible not to design and execute a social media book promotion in today's digital world. 


10 points on how to promote your book on social media:


Follow accounts that you'd personally want to subscribe to. 


Follow-for-follow is a known strategy to increase one's following on social media, but it will only work if these accounts are part of your target audience. Similarly, if these social media accounts promote to an audience that’s similar to yours, you'd want to follow them and hopefully reach the right leads. 

Being more authentic with followers works because you begin building a community of like-minded individuals—whether readers, advertisers or writers—who could ultimately share and buy your content. Support the accounts you're interested in and hope that they aid you as well.


Share your journey


Everyone loves an intimate look at the creative process. Readers or potential fans can connect with you if they have a look at the behind-the-scenes regularly. Because this includes the pretty and the ugly parts, you'd be a more relatable and lovable author, and your work can gain more traction.


Share digestible, downloadable content


Concerning the book publishing journey, authors can share content that's connected to the book and make them downloadable. It could be anything, from graphs, book cover ideas, written outlines, and plot ideas, among other creative pieces. Again, this will emphasize authenticity and keep audiences engaged with the whole writing process.


Treat social media platforms differently


Is there a preferred social media platform for book promotion? It depends on how you optimize each one. That means you can't have a single uniform social media promotion plan. Every platform has a different user demographic, and the type of content that works best within these platforms also varies. If you think you need to post the same work everywhere, think otherwise. Keep content attuned to each social media platform. For example, TikTok and Instagram cater to younger generations and are suited for highly visual content, with Tiktok being a video content platform.


Think about algorithms


For paid posting, you can leverage the algorithm settings for platforms like Instagram and Facebook. The more you know about the best posting times, engagement levels, audience targeting, and more, you’d be able to maximize each paid content that you'll post on these platforms.


Use a content planning, scheduling, and publishing tool


You don't have to cover all social media platforms all the time, but even with just one or two platforms, social media marketing could get overwhelming, especially for a busy writer. Getting a simple scheduling tool can make things smoother and save you time and energy when promoting the book. 


Showcase social proof


Social proof refers to intentional social influence, whereby you encourage your target audience to emulate the opinions and actions of others who positively regard your product or service.

Books benefit from social proof because testimonials and reviews give an in-depth perspective on your work. Take screenshots from Amazon or social media follower reviews when you can, and then re-share these to your account. 


Collaborate with influencers


Who reigns supreme on social media sites? Influencers! Whether they’re personalities with a small but engaged following or ambassadors who command millions of subscribers, influencers can boost social proof and garner an automatic pool of potential leads. Authors can reach out to book review influencers to highlight the work to their respective audiences.


Relevant hashtags


Hashtags keep your content visible to the right users, regardless of whether they are already following you or not. Simply adding a hashtag can get you broad content exposure to the accounts searching for that particular hashtag - an easy way to keep your campaign growing. One helpful tip is to use hashtags that do not yet have millions of followers. This way, the post will have a better chance of being "seen" and not buried under thousands of posts.


Centre marketing around your audience


Constant gratitude and appreciation go a long way to making your book memorable. Focus your messaging on connection and not baldly on promotion. This way, you build rapport, get genuine comments about your book, and make social media platforms an excellent space for reaching your readers.





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